Klub Zeenius was created with a clear purpose — to redefine how Millennial and Gen Z parents discover, access, and experience baby and family care essentials in their everyday lives.

Built as a digital-first, parent-centric ecosystem, Klub Zeenius is a modern house of brands designed to simplify parenting through thoughtfully curated products, innovation, and trust.

At the heart of this ecosystem are our purpose-led brands:

Adore® — our premium baby care and maternity accessories brand — was founded by brothers Katakam Bharath Veer and Katakam Laxman Raj with a clear vision: to build a parent-first, digital-native baby care label rooted in safety, comfort, and thoughtful design. What began in a small warehouse has evolved into a fast-growing, innovation-driven brand serving the evolving needs of modern families.

Every Adore® product is developed through a Blue Ocean approach — moving beyond crowded categories to create multi-utility, design-forward solutions that simplify daily parenting routines while maintaining the highest standards of quality and safety.

Nature’s Next® — our clean, organic, and nutritional food care brand — extends this philosophy into everyday family wellness. Offering cold-pressed oils, wholesome flours, oats, and essential nutrition staples, Nature’s Next® ensures that care goes beyond accessories — into what families consume daily.

Together, these brands create a seamless bridge between baby care and family nutrition — forming a holistic, end-to-end care platform under Klub Zeenius.

Our D2C-first philosophy powers the entire ecosystem. By building direct relationships with parents, we listen faster, adapt smarter, and innovate continuously — delivering greater value, transparency, and consistency while strengthening long-term trust.

Why Klub Zeenius?

The name represents a curated “club” for modern parents who make informed, intelligent choices for their children.
“Zeenius” reflects thoughtful decision-making, conscious parenting, and a progressive mindset.

Our Koala mascot symbolizes gentleness, safety, and nurturing care — calm yet strong, protective yet loving — mirroring the reassurance parents seek and the brand promise we stand by.

Today, Klub Zeenius stands as a unified, multi-brand ecosystem — offering premium baby care essentials through Adore® and clean nutritional essentials through Nature’s Next® — delivered with speed, reliability, and even 60-minute delivery* in select locations.

We are not just building products.
We are building a scalable, future-ready parent and family care platform.

Klub Zeenius is designed to grow across adjacent categories, deepen customer lifetime value, and build enduring trust — positioning us as a defensible, category-defining ecosystem brand for the next generation of families.